Pinterest gets physical with pop-up 'Beauty School'

Published: 8-Sep-2022

The one-day London event will bring its Winter '22 trend predictions to life through brand activations and workshops

Pinterest is bringing its insight-led beauty trends to life with a new pop-up Beauty School, in partnership with beauty brands including La Roche-Posay.

Opening to the public at The Vinyl Factory in London's Soho on 1 October, the free event will feature brand activations and creator workshops across hair, beauty and skin care that are directly informed by the beauty trends which Pinterest predicts will dominate during the upcoming winter 2022 season.

Panels and workshops will include discussions about: the effect of filters and recognising the importance of embracing imperfections and wellbeing in skin care; how beauty is levelling up for a more sustainable future; and workshops on hair braiding, nail art and make-up techniques.

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Pinterest says that through teaming up with La Roche Posay, and other beauty brands (who will be announced closer to the event date), the school will also demonstrate how brands and advertisers can activate a strategy informed by customer-led data, to better engage with their audiences.

Belinda Boakye, Head of Creator Marketing at Pinterest UK said: “We're so excited to launch our first Beauty School in the UK, working with brands and creators to bring the online magic of what you can find on Pinterest, to a real physical space for the first time.”

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