Pure Beauty Awards 2015 Winners Revealed

Pure Beauty readers cast their votes

The winners of the Pure Beauty Awards 2015 were announced at an exclusive black and gold-themed ceremony held in The Ballroom at London’s iconic Savoy Hotel last night.

Welsh TV presenter Gethin Jones hosted the glamorous occasion and The Only Way is Essex (TOWIE) TV star Lucy Mecklenburgh revealed the winner of this year’s Special Innovation Award, which was sponsored by SunKissed.

The evening is always a highlight on the beauty industry calendar with key beauty industry professionals in attendance such as CEW’s President Caroline Neville and TOWIE’s Samantha Faiers scooped two awards for her new signature beauty product Lashes By Samantha.

Key UK beauty retailers were also in attendance including Harrods, Selfridges, Harvey Nichols, House of Fraser, Debenhams, The Perfume Shop, Boots, Superdrug, QVC, feelunique.com and escentual.com.

There were 35 award categories in total with a gold, silver, bronze and highly commended winner for each category. We also had a surprise award for the Best Online Marketing Campaign, which was revealed on the night itself.

The Pure Beauty Awards 2015 winners are:



Best New Skin Care Product

Commended: Natural Pearl Skincare Golden Youth And Ultimate White

Bronze: Bee Good Honey & Wild Water Mint 3-In-1 Cleansing Water

Silver: Balance Active Formula Hyaluronic Moisturiser

Gold: Simple Kind to Skin Micellar Cleansing Wipes


Best New Premium Skin Care Product

Commended: Skin Doctors SD White & Bright

Bronze: Elizabeth Arden Prevage Anti-Aging Neck And Décolleté Firm & Repair Cream

Silver: DermaTx Brighten Microdermabrasion System

Gold: Murad Invisiblur Perfecting Shield SPF 30


Best New Anti-Ageing Product

Commended: Dr. Organic Snail Gel Facial Serum

Bronze: Nivea Q10 Plus Anti-Wrinkle Serum Pearls

Silver: AromaWorks Absolute Face Serum

Gold: Timeless Truth Bio-Cellulose Bee Venom+Royal Jelly Miracle Mask


Best New Premium Anti-Ageing Product

Commended: Nu Skin ageLOC Tru Face Essence Ultra

Bronze: Temple Spa The Big Reveal

Silver: Elemis Pro-Collagen Marine Cream Ultra-Rich

Gold: Arbonne RE9 Advanced Lifting and Contouring Eye Cream


Best New Skin Care Treatment

Commended: BRYT Boost Serum

Bronze: Balance Active Formula Vitamin C Power Serum

Silver: Proto-Col Miracle Balm

Gold: Eau Thermale Avène Cleanance Expert


Best New Organic Product

Commended: Antipodes Worship Superfruit Antioxidant Serum

Bronze: NATorigin Organic Lengthening Mascara

Silver: VOYA Angelicus Serratus Body Oil

Gold: Azafran Organics Live Pure


Best New Natural Face Product

Commended: The Beauty Apothecary Edible Beauty & Coco Bliss Regenerating Mask

Bronze: Oilixia Skincare Brilliance Facial Oil

Silver: Dr. Hauschka Night Serum

Gold: AromaWorks Purity Eye Cleanser


Best New Natural Product

Commended: Scentered Sleep Well Therapy Balm

Bronze: Seascape Soothe Body Mist

Silver: OneSelf Hawaiian Flower Lei Perfume Collection

Gold: Neom Organics Make Time To Stop



Best New Hair Care Product

Commended: Palmer's Manuka Formula Manuka Flower Honey Strengthening Shampoo

Bronze: Andrew Barton Smooth That Frizz Gloss Serum

Silver: label.m Rejuvenating Oil Mist

Gold: TRESemme Perfectly (Un)Done Wave Creating Sea Foam


Best New Hair Styling Product

Commended: BOUFFE Dry Spray

Bronze: Philip Kingsley Finishing Touch Hairspray

Silver: Nanogen Root Boost Hair Thickening Spray

Gold: Batiste Oomph My Locks XXL Volume Spray


Best New Hair Colouring Product

Commended: Color Wow Root Cover-Up

Bronze: Charles Worthington Salon At Home Instant Root Concealer

Silver: BONDAGE by Kebelo Introduction Pack

Gold: Superdrug Hair Chalk Sprays


Best New Electrical Product

Commended: Nicky Clarke Diamond Shine Pro Salon Straightener

Bronze: Toni&Guy Salon Professional Extreme Volume Heated Rollers

Silver: Philips Lumea Prestige

Gold: Magnitone London: Barefaced! Vibra-Sonic Daily Cleansing Brush


Best New Body Care Product

Commended: Mary Kay TimeWise Body Smooth-Action Cellulite Gel Cream

Bronze: Aromatherapy Associates Revive Body Lotion

Silver: Ameliorate Skin Smoothing Body Lotion

Gold: Dove DermaSpa Goodness3 Body Lotion


Best New Bath & Shower Product

Commended: Aromatherapy Associates Revive Body Scrub

Bronze: Rituals Tao Ta'ai Chi Foaming Shower Gel Sensation

Silver: Dove Gentle Exfoliating Nourishing Body Wash

Gold: Connock London Kukui Oil Soothing Bath & Shower Oil


Best New Deodorant Product

Commended: Salt of the Earth Pure Aura Natural Deodorant Spray

Bronze: Soft & Gentle Visibly Smooth Compressed Anti-Perspirant Deodorant

Silver: Sure Maximum Protection Anti-Perspirant Stress Control

Gold: Dove Soft Feel Anti-Perspirant Deodorant


Best New Dental Product

Commended: Philips Sonicare DiamondClean Amethyst

Bronze: Tesco Steps 0-2 Toothbrush

Silver: Pearl Drops Lasting Flawless White Toothpolish

Gold: Philips Sonicare AirFloss Pro


Best New Hair Removal Product

Commended: Philips Lumea Prestige

Bronze: Remington I-Light Reveal

Silver: Nair Argan Oil Salon Divine Body Wax Bye Bye Pain Formula

Gold: Wilkinson Sword Hydro Silk Bikini


Best New Sun Care Product

Commended: Green People Scent Free Sun Lotion SPF30

Bronze: Emma Hardie Protect & Prime SPF 30

Silver: Piz Buin Instant Glow Skin Illuminating Sun Spray

Gold: Nivea Sun Protect & Bronze Activating Protection Oil


Best New Artificial Tanning Product

Commended: Fake Bake 5 Minute Mousse

Bronze: St. Tropez Gradual Tan In Shower Tanning Lotion

Silver: Tropic Instant Glow Perfecting Leg Serum

Gold: Sunkissed Rapid Tan


Best New Lip Product

Commended: Kiss Cosmetics Colour Switch

Bronze: W7 Butter Kiss Lipstick

Silver: Burt's Bees 100% Natural Lip Crayons

Gold: #Lipglam 100% Natural Lip Balm


Best New Cosmetics Base Product

Commended: Nudestix Clean-Up Pencil

Bronze: Sleek Barekissed Illuminator

Silver: Sunkissed Beautiful Bronze Perfect Primer

Gold: Makeup Academy Pro-Base Prime & Conceal Palette


Best New Eye Product

Commended: Samantha Faiers Lashes By Samantha

Bronze: Bourjois Volume Glamour Effet Push Up Ultra Black Edition Mascara

Silver: Eye Care Cosmetics Volumizing Pearl Grey Mascara

Gold: Mary Kay Mineral Eye Colour Quad in Sandstorm


Best New Nail Product

Commended: Nail Apothecary Gel-Effect Top Coat By Elegant Touch

Bronze: Little Ondine Nail Polish

Silver: Nails Inc Pro

Gold: Essence The Gel Nail Polish


Best New Self Select Fragrance

Commended: Yardley London Kiri Eau De Toilette

Bronze: Crabtree & Evelyn Pomegranate, Argan & Grapeseed Refreshing Body Mist

Silver: So...? Couture Eau De Toilette

Gold: Yardley London English Rose Eau De Toilette


Best New Female Fragrance

Commended: Trésor Rare Parfumerie

Bronze: Juicy Couture I Am Juicy Couture

Silver: 007 For Women Fragrance

Gold: Crabtree & Evelyn Parisian Millefleurs Flower Water


Best New Male Fragrance

Commended: Sanctum Soho Black Oud

Bronze: Crabtree & Evelyn Black Absinthe Eau De Cologne

Silver: Yardley London Ink Eau De Toilette

Gold: Eau De Lacoste L.12.12 Jaune


Best New Male Face Product

Commended: Remington XF8500 SmartEdge Foil Shaver

Bronze: The Real Shaving Company Sensitive Shave Gel

Silver: Dove Men + Care Hydration Balance Body and Face Wash

Gold: Menage Hydrating Age Defence Gel


Best New Male Grooming Product

Commended: Lynx Black Body Spray

Bronze: Remington QuickCut Clipper

Silver: The Bearded Man Company Sandalwood Essential Natural Beard Oil

Gold: Hello Handsome Muscle Miniatures


Best New Celebrity Product

Commended: Batiste Ella Henderson Dry Shampoo

Bronze: Rosie For Autograph Eau De Parfum

Silver: Samantha Faiers Lashes By Samantha

Gold: Nails Inc Victoria, Victoria Beckham Collection


Best New Private Label/Retailer's Own Product

Commended: Marks & Spencer Pure Super Grape Miracle Glow Clay Mask

Bronze: Superdrug Clearly Youthful Ranget

Silver: Andrew Barton Hair Care Range

Gold: B. Make-Up Brush Range


Best New Retail Innovation

Commended: Premier Store & Salt Spa Concept

Bronze: GENEU In Store DNA Test

Silver: PicknDazzle.com - Guided Beauty

Gold: The Perfume Society Hidden Treasures Discovery Box


Best New Design & Packaging

Commended: Travalo Milano

Bronze: Alpha-H Liquid Laser

Silver: Scandinavian Purity Handwash

Gold: Kaffe Fassett Achillea


Best New Special Innovation

Commended: Vaseline Intensive Care Deep Repair Healing Serum

Bronze: AquaLyte Stem Cell Repair Facial Creme

Silver: PHD Never Miss A Spot High Protection Sunscreen

Gold: Tangle Teezer Blow-Styling Brush


Best Online Marketing Campaign

Heathcote & Ivory


Best New Beauty Brand

Commended: bagsy

Bronze: Adam and Eve Skincare

Silver: Look Good Feel Better Make-Up Brushes

Gold: Pinky Goat




A full breakdown of all the winners will be included in the December issue of Pure Beauty.

Featured Companies

RPC M and H Plastics (more information, website)

See also