Pure Beauty Awards 2018: Winners revealed!

The best in beauty were announced at last night’s midnight garden-themed ceremony at the Savoy, London

The winners of Pure Beauty Awards 2018 were revealed at an enchanting midnight garden-themed ceremony hosted by Capital FM DJ, broadcaster and Strictly Come Dancing star Vick Hope last night.

With hundreds of entries from brands across all categories, and the standard higher than ever, our judging panel had the tough task of narrowing down the entries before the public vote.

Emma Reinhold, Editor of Pure Beauty, said: “The calibre of entries this year was not only extremely high but incredibly diverse, reflecting how the beauty industry is changing to be more inclusive of consumer’s needs.

“This is an exciting time for British beauty and it’s great to witness how our winners tonight will shape the landscape in the months and years to come.”

To reflect the ever increasing talent within the beauty industry, we introduced four new categories this year: Best New Male Make-Up Product; Best New Niche Fragrance; Best New Digital Innovation and Best New Influencer Innovation.

We’d like to say a huge thank you to this year’s sponsors – CPL Aromas, Univar, Cygnia and HCT Group – and to everyone who entered.

“The Pure Beauty Awards continue to go from strength to strength, recognising the talent and innovation that makes our industry,” added Emma.

“Congratulations to all our winners this year.”

Scroll down to the see the full list of winners…


Best New Skin Care Product

Commended: REN Clean Skincare Ready Steady Glow Daily AHA Tonic

Bronze: Sand & Sky Flash Perfection Exfoliating Treatment

Silver: STARSKIN 7-Second Overnight Mask

Gold: Dermalogica barrier defense booster


Best New Skin Care Treatment

Commended: Forever Living Smoothing Exfoliator

Bronze: Murad Rapid Age Spot Correcting Serum

Silver: This Works evening detox spray-on exfoliant

Gold: âme pure CIT Face Roller PLATINUM KIT 0.50mm


Best New Face Mask

Commended: Eco By Sonya Driver Face Compost Mask

Bronze: Superdrug Blueberry Jam Face Mask

Silver: Biovène Barcelona Pink Peel-Off Mask

Gold: skinSense Anti-Ageing Leave On Mask


Best New Sheet Mask

Commended: MILU Go Get Your Detox Bubble Foam Sheet Mask

Bronze: Yes To Grapefruit Vitamin C Glow Boosting Paper Mask

Silver: Timeless Truth Mask Sunflower Whitening Radiance Bio Cellulose Mask

Gold: Oh K! Marine Algae Anti-Pollution 3-Step Mask


Best New Premium Skin Care Product

Commended: Murad Nutrient-Charged Water Gel

Bronze: Dermalogica sound sleep cocoon

Silver: ELEMIS Peptide4 Night Recovery Cream-Oil

Gold: STARSKIN PRO Micro-Filler Mask Pack



Best New Anti-Ageing Product

Commended: Timeless Truth Mask Multi-Peptide Revitalising Bio Cellulose Mask

Bronze: RITUALS The Ritual of Namasté Anti-Aging Night Cream

Silver: Urban Veda Reviving Facial Oil

Gold: Avon Anew Reversalist Infinite Effects Night Treatment Cream


Best New Premium Anti-Ageing Product

Commended: Inspira: absolue Absolute Serum

Bronze: Bea Skin Care 2% Retinol Serum with Vitamin E

Silver: Anne Semonin Precious Pearl Ice Cubes

Gold: Nu Skin ageLOC LumiSpa



Best New Natural Product

Commended: INIKA Organic Long Lash Vegan Mascara

Bronze: Beauty Kitchen The Balancer Gorgeous Growth Pre-Wash

Silver: Dr.PAWPAW Shea Butter Balm

Gold: The Konjac Sponge Company Mythical Mermaid Konjac Face Sponge & Hook Set in French Pink Clay


Best New Natural Face Product

Commended: R10 Labs 5in1 Super Hydrating Face Moisturiser

Bronze: Beuti Skincare Pomegranate Glow Enzyme Cleanser

Silver: Natura Siberica Black Cleansing Butter

Gold: Pretty Athletic Workout Glow Hyaluronic Vitamin Tonic


Best New Organic Product

Commended: The PÜRE Collection Revitalising Serum

Bronze: Skinfood new zealand Certified Organic Coconut Mist Toner

Silver: Iam By Nature Honey & Co Toning Organic Face Mask

Gold: Natura Siberica Northern Collection Cleansing Micellar Water



Best New Hair Product

Commended: Monat Rejuvabeads

Bronze: Hairburst Volume & Growth Elixir

Silver: Coco & Eve Like a Virgin Super Nourishing Coconut & Fig Hair Masque

Gold: Malavara Ultra Luxuriant Hair Elixir


Best New Hair Styling Product

Commended: Lee Stafford Cactus Crush Dazzel Drops

Bronze: label.m Professional Haircare Anti-Frizz Mist

Silver: Batiste Dry Shampoo Luxe

Gold: WetBrush Ombre Flex Dry




Best New Electrical Product

Commended: Amway ARTISTRY Dermasonic Device

Bronze: Remington AIR3D Hair Dryer

Silver: Philips Sonicare ProtectiveClean

Gold: Avologi ENEO ADVANCED



Best New Body Product

Commended: ESPA Muscle Rescue Balm

Bronze: The Perfect V VV Serum

Silver: Baby Foot Exfoliation Foot Mask

Gold: Dr. Organic Cocoa Butter Wonder Oil


Best New Bath & Shower Product

Commended: Sea Magik Activated Charcoal Salts

Bronze: Aromatherapy Associates Revive Body Wash

Silver: Wild Oats Heavenly Bath Milk

Gold: I Love Cosmetics I Love Violet Dreams Scented Bath Salts


Best New Hair Removal Product

Commended: SmoothSkin SmoothSkin Muse

Bronze: Wilkinson Sword Intuition f.a.b. Razor

Silver: Gillette BODY Disposable Razor

Gold: Philips Satinelle Prestige Wet and Dry Epilator


Best New Deodorant

Bronze: Saint Côme Deovert Body Deodorant Tonic

Silver: Salt of the Earth Pure Aura Melon & Cucumber Roll-On Deodorant

Gold: Soft & Gentle 0% Aluminium Anti-Perspirant Roll-On



Best New Oral Beauty Product

Commended: FOREO ISSA 2

Bronze: Philips Sonicare ProtectiveClean

Silver: Ordo Ordo Pack

Gold: Pro Teeth Whitening Co. Activated Charcoal Teeth Whitening Powder



Best New Sun Care & Tanning Product

Commended: bBold Xtra Dark Mousse

Bronze: Tropic Skincare Sun Drench Overnight Tanning Mousse + Tanning Mitt

Silver: SIENNA X 1 HOUR SELF TAN TINTED LOTION

Gold: Palmer’s Coconut Oil Formula Natural Bronze Body Lotion



Best New Hands & Nail Product

Commended: Natures Alchemist Multi-Tasking Hand Therapy

Bronze: ALDI LACURA Luxury Hand and Body Wash

Silver: Skin Physics ADVANCE SUPERLIFT Caviar Age-Recovery Hand & Nail Renewal Cream

Gold: Semilac Cat Eye 3D



Best New Lip Product

Commended: WUNDER2 Cosmetics WUNDERKISS Gloss Lip Liner

Bronze: Trinny London Lip Light

Silver: Charlotte Tilbury Collagen Lip Bath

Gold: INC.redible Listen Hard Girl


Best New Eye Product

Commended: SOSUbySJ 3D Fibre Luxury Lash Collection

Bronze: Next Rose Gold Eye Quad

Silver: HUDA BEAUTY Rose Gold Remastered Eyeshadow Palette

Gold: WUNDER2 Cosmetics Super-Stay Liquid Eyeliner


Best New Make-Up Base Product

Commended: Nip+Fab Ultra-Illuminating Dewy Primer Mask

Bronze: Charlotte Tilbury Hollywood Flawless Filter

Silver: HIGlow High Intensity by Rochelle Humes Glow Drops

Gold: MUA LUXE Light Lustre Liquid Highlight



Sam Pringle from CPL Aromas was on stage to announce the Fragrance award winners

Best New Fragrance

Commended: Milton Lloyd Perfumer’s Choice Valerie EDP

Bronze: Bronnley Iris & Wild Cassis EDT

Silver: Avon Eve Duet EDP

Gold: Missguided Boss Babe EDP


Best New Premium Female Fragrance

Commended: SOSUbySJ Parfum D’Amour EDP

Bronze: Penhaligon’s Elisabethan Rose EDP

Silver: Carolina Herrera Good Girl EDP

Gold: Oscar de la Renta Bella Blanca EDP


Best New Premium Male Fragrance

Commended: L'arganique Beauté Homme Sport EDT

Bronze: Ted Baker Travel Tonics Fragrance Cu EDT

Silver: Mr Vanguard Vanguard EDP

Gold: Mercedes-Benz Select EDT


Best New Niche Fragrance

Commended: The Perfumer’s Story by Azzi After Hours EDP

Bronze: Miller Harris Tender EDP

Silver: Christian Provenzano Ambre D’Or EDP

Gold: Juliette Has a Gun Sunny Side Up EDP



The Best New Male Skin and Body Product winners, Barber Pro, celebrating their win

Best New Male Skin & Body Care Product

Commended: Hawkins & Brimble Daily Energising Moisturiser

Bronze: Harry’s Face Wash

Silver: Bulldog Skincare For Men Age Defence Moisturiser

Gold: BARBER PRO Skin Renewing Foil Mask


Best New Male Shaving & Beard Product

Commended: Panasonic ES-LV9Q 5-Blade Men’s Shaver

Bronze: Urban Jack Revolution Shave Serum

Silver: MARRAM Co POP

Gold: Remington Barba Beard Trimmer


Best New Male Hair Product

Commended: Hairburst Hair Vitamins For Men

Bronze: Prevention Hair Loss PHL ECOHAIR Treatment

Silver: Derma V10 Derma V10 Men’s Hair Styling Wax

Gold: Ted Baker Ted’s Grooming Room Hair Mud


Best New Male Make-up Product

Bronze: Formen Brightening CC Cream

Silver: MMUK Man BB Cream

Gold: Charlotte Tilbury Unisex Healthy Glow



Best New Ethnic Beauty Product

Commended: Umberto Giannini More Than Moisture Vegan Twirling And Styling Definition Cream

Bronze: R&R Luxury Liquid Black Soap with Shea Butter

Silver: Creme of Nature Pure Honey Knot Away Leave-In Detangler

Gold: Superdrug Black Castor & Shea Replenish Conditioner



Best New Retailer’s Own Label Product

Commended: SOAP RECOMMENDS BEAM FACIAL TAKE THE TREATMENT HOME

Bronze: Superdrug Activated Charcoal Tooth Powder

Silver: ALDI LACURA Luxury Hand and Body Lotion

Gold: ASDA George Eye Shadow Palette



Best New Digital Innovation

Commended: Green People with Gene

Bronze: Holition x Coty x Bourjois Magic Beauty Mirror

Silver: SciApps SkinNinja

Gold: Vyrill User-generated video discovery, analytics and contact marketing studio



Best New Design & Packaging

Commended: The Konjac Sponge Company Mythical Creatures Sponge & Hook sets

Bronze: Victoria Beckham x Estee Lauder Daylight Edition 2.0 Collection

Silver: La Mer Moisturizing Matte Lotion Maze Box

Gold: Bulldog Skincare For Men sugarcane packaging



Best Special Innovation

Commended: Soft & Gentle 0% Aluminium Anti-Perspirant Roll-On

Bronze: Yes To Coconut Ultra Hydrating Oil Stick

Silver: Janssen Cosmetics EPIGENETIC SERUM

Gold: FOREO UFO



Best Influencer Innovation

Commended: Fleur de Force Eylure x Fleur de Force BROW DEFINE

Bronze: Charlotte Tilbury Brightening Youth Glow

Silver: Trinny Woodall Trinny London

Gold: Huda Kattan HUDA BEAUTY Easy Bake Loose Powders



Best New International Breakthrough Brand

Commended: COTARDE

Bronze: The Perfect V

Silver: Inspira: absolue

Gold: Huangjisoo



Best British Brand winners Mr Vanguard with category sponsor Cygnia

Best New British Brand

Commended: R10 Labs

Bronze: EliRose Skincare

Silver: DISCIPLE Skincare

Gold: Mr Vanguard


Featured Companies

CPL Aromas (more information, website)
HCT Packaging (more information, website)
Univar Personal Care (more information, website)

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