Purearth’s Pure Purpose Foundation mobilises the Rozgaar Ration Project

Distributing ration and feeding jobless daily wage labourers affected by Covid in India 


Rozgaars or daily wage labourers and migrant workers have been severely impacted and left jobless, homeless and hungry due to the Covid-19 lockdown and curfew for over a month in India.

Pure Purpose Foundation (PPF), a non profit sister concern of vegan, cruelty free skincare brand Purearth, is a tax exempt organisation which has launched the Rozgaar Food Project.

Their initiative has mobilised food and hygiene supplies since 30 March to distribute a 14 day supply of ration of almost 10 tonnes to more than 1000 affected labourers and their families amidst the strict countrywide lockdown.

Those living in overcrowded slums where social distancing is practically impossible, those left without their ration cards and transportation and those discontinued of their mid-day meals - the rural poor - making up to one-third the country’s population, are the most vulnerable ones in the country.

These people are counting on food donations for their livelihood until they can get back on their feet.

To support and donate please visit: https://purearth.asia/pages/donate-now.

Also follow @purepurposefoundation on Instagram for daily updates on the project. Purearth (sister organisation of PPF) thanks everyone for their generosity and kind support.

Featured Companies

Purearth (more information, website)