Rihanna's Fenty Beauty is set to launch in these Asian markets

The Barbadian singer took to her Instagram account to share the news

Rihanna’s Fenty Beauty is boosting its retail presence by launching in two Asian markets.

The colour cosmetics brand is best known for its extensive shade range, and sells products for face, lips and eyes.

The 31-year-old businesswoman and designer took to Instagram to make the announcement.

The post read: “When I launched @fentybeauty in 2017, it was important to me to make sure it was available globally so everyone had access to it. And now we are continuing to expand our Fenty Beauty family to Hong Kong, Macau, Seoul and Jeju in September!”

Today, its products can be shopped via Sephora, Harvey Nichols, Boots and fentybeauty.com.

Customers in Hong Kong and Macau will be able to access the products from T Galleria, Sephora, Harvey Nichols, Beauty Bazaar and Beauty Avenue, as well as Duty Free locations across Seoul and Jeju.

Fenty Beauty is the latest brand to enter the market after a mass influx of luxury names this year.

Chanel and This Works were among brands to join China’s e-commerce site Tmall, while Elizabeth Arden signed its first-ever Asia Ambassador last month.

The region has also spearheaded growth opportunities for L’Oréal and L’Occitane.

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