Sephora enters ‘strategic’ partnership with Korean beauty retailer Olive Young

By Amanda May | Published: 22-Jan-2026
Finance Retail

The LVMH-owned retailer’s new omnichannel partnership with Olive Young will see it introduce a dedicated K-beauty zone in Sephora stores and online in autumn 2026, curated directly by the Korean retailer

Sephora has entered into a “strategic” omnichannel partnership with Korea’s top beauty and health retailer CJ Olive Young, which will debut this autumn.

The collaboration will deliver “cutting-edge and sought-after Korean beauty” products in dedicated zones in Sephora’s stores and websites, curated by Olive Young. 

The move comes amid K-beauty’s ongoing boom, which shows no signs of slowing down. 

Olive Young’s curation will comprise the most popular K-beauty brands and newest trend-driven Korean health and beauty products. 

The partnership with Sephora will roll out in the US, Canada, Hong Kong SAR and Southeast Asia (Singapore, Malaysia, Thailand) in autumn 2026.

It will then expand into additional regions in 2027, including the Middle East, UK, and Australia.

“Korean beauty is one of the most innovative, fastest-growing and desirable categories in beauty right now,” said Priya Venkatesh, Global Chief Merchandising Officer, at LVMH-owned Sephora.

“Sephora was the first major retailer to debut K-beauty brands to North American consumers in 2010, and our portfolio has grown into a global business. 

“We are thrilled to partner with leading Korean beauty retailer Olive Young, bringing their expertly curated assortment of Korean beauty brands to our beauty fans globally. 

“Their differentiated assortment, coupled with Sephora’s unique point of view on the beauty shopping experience, will bring an unrivalled and inspiring offer for all beauty lovers who are keen to explore the most sought-after Korean beauty products.”

Youngah Lee, Chief Strategy Officer at CJ Olive Young, said the partnership with Sephora is a first of its kind for theKorean beauty retailer and will help it “advance” its global expansion strategy. 

Lee added: “As global interest in K-beauty continues to accelerate, we see this collaboration as a meaningful opportunity to work together in expanding the reach of Korean brands in key international markets.”

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