This month, reality TV star Rosie Fortescue launches her debut nail polish collection, Nailed London. Here she talks about her vision and why she wants her brand to be taken seriously...
How did Nailed London come about?
It was originally meant to be a collaboration but actually ended up as a complete redevelopment. I was involved with everything. I chose the name, the font, the bottle, the weight of the glass, the brush, the cap – everything! We even changed the ingredients as I wasn’t happy with the quality before. We’ve started a totally new brand.
Nailed London has a gel wear formula. Why did you decide to go with this?
We’ve worked really hard on the formula to give it a really long lasting finish. It’s just a standard gel wear polish – you don’t need UV or anything. It’s amazing quality and a brand I can trust. I can’t use a nail varnish that needs reapplying after one day, that chips as soon as you delve into your handbag. Busy women like me need a brand that they can rely on.
Not yet a Subscriber?
This is a small extract of the full article which is available ONLY to premium content subscribers. Click below to get premium content on Cosmetics Business.
Subscribe now Already a subscriber? Sign in here.
