Say Hello Jo: New K-Beauty brand launches in UK

The 3-sku product line features masks for eyes, hair and lips

New K-beauty brand Hello Jo has released its first collection of products.

Developed in the UK, its skin care products are based around coffee and feature eye, lip and hair masks (from £12.50).

The products combine active caffeine with vitamins A and C, fruit oils and extracts.

The brand has also collaborated with Rosa, a UK-wide charity which works to mobilise equality for women, by raising funds and investing in women’s organisations through grants, mentoring, training and networking.

Through the partnership, Hello Jo will donate 50p of each product’s sale to Rosa.

Products are available now exclusively from Feelunique.

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