Shiseido is looking forward to continued success in Taiwan, as it celebrates its 60th anniversary in the region this year.
Launching in Taiwan as Taiwan Shiseido in 1957 as a locally capitalised distributor, Shiseido has gone on to become one of the top-selling cosmetics companies in the country.
Looking ahead, Shiseido plans to continue on its success with a new marketing campaign centring on the theme of ‘gratitude, excitement and progress’.
The company held a ceremony to mark the occasion on 8 March at Le Meridien Taipei attended by Taiwanese actress and singer Jolin Tsai, who is a corporate ambassador for Shiseido.
A new film starring Tsai will be circulated on Shiseido’s website and online from today.
At the ceremony, the 60-year history of Shiseido was illustrated with posters, product displays and visual images based on the theme of ‘gratitude, excitement and progress’.
A colourful history
Shiseido first started its global operations from the Asian market via its debut in Taiwan in 1957.
Taiwan Shisedo re-established a joint venture with Shiseido Company in 1983 and invested in infrastructure with the opening of the Chung-Li factory in 1980 and Hsinchu factory in 1998.
Just last year, Shiseido merged the two factories to enhance production capabilities, as the Chung-Li factory was in need of upgrades.
The revamped Hsinchu factory was officially opened on 15 October and now acts as a production base for the ASEAN and Taiwan markets.
It features eco-friendly features including solar power roofing – the company generates 1,080 mwh yearly with solar panels – while the factory itself was built around the theme of ‘wind’ due to the blustery weather typical of the Hsinchu area.
