Shiseido has appointed a new CEO for the US following another consecutive quarter of sales declines in Q3.
Alberto Noe, currently Interim CEO of Americas Region, will assume the full position of CEO for the region effective 1 January 2026.
Noe will also continue in his role as CEO of the EMEA Region.
The appointment has been made amid a significant leadership shuffle at the Japanese beauty giant, with Mizuki Hashimoto and Yosuke Tojo being named as Corporate Executive Officers.
This has also seen several Executive Officers resign, with Tomoko Ikeda, Chief Brand & Product Innovation Officer; Angelica Munson, Chief Digital Officer; and Yoshiaki Okabe, Chief Marketing & Innovation Officer, set to depart on 31 December 2025.
So George Sugitomo, Chief Creative Officer; Atsunori Takano, Chief Information Technology Officer; and Shinji Wada, Chief People Officer, will also exit the company at the end of the year.
“Shiseido is working on the ‘Action Plan 2025-2026’ with the aim of achieving sustainable growth and building a resilient business structure,” Shiseido said in a company statement.
“Moving forward, we will begin initiatives to achieve the 2030 Medium-Term Strategy.
“To ensure the successful implementation of these plans, we will establish a new executive structure composed of the following two types of officers, enabling faster and higher-quality decision-making and execution.”
The NARS-owner’s leadership reshuffle follows a lacklustre Q3 trading update, which saw net sales decrease 4% to ¥693.8bn, down from ¥722.8bn in 2024.
Declines were reported in China, travel retail and skin care brand Drunk Elephant, with the business also also being hit with a non-recurring charge of ¥63.4bn during the quarter.
The leadership shuffle and Q3 trading update follow Shiseido undertaking a shake-up of its business in 2025, which saw it merge its travel retail and China operations.
The restructuring saw the retirement of its travel retail CEO Philippe Lesné, and China CEO Toshinobu Umetsu was named leader of the newly combined units.
The move is part of the group’s broader transformation plan to revive flagging sales.
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