St. Tropez partners with bikini blogger Natasha Oakley

Oakley, the co-creator of A Bikini A Day, will front the brand's influencer campaign across the UK, US and Australia

St. Tropez has announced its latest influencer partnership with Natasha Oakley, the co-creator of swimwear blog A Bikini A Day.

The global partnership will span across the UK, US and Australian markets.

A Facebook Live event on 27 April with Oakley will officially launch the partnership as well as announce a new product by the fake tan brand.

Global Product Development Director, Jacqueline Burchell, said: “This is St.Tropez’s biggest influencer partnership to date and we couldn’t think of anybody more perfect than Natasha.”

She added: “Our tanning wardrobe of choice contains a product perfect for every occasion, and with Natasha’s strong global presence we really want to show how versatile tanning can be all year round.”

St.Tropez will also be supporting five A Bikini A Day pop-up shops in London (26-28 April), Los Angeles (7-10 April), New York (19-21 May), Miami (22-23 July) and Sydney (November, exact date TBC), providing shoppers with samples of its latest tanning innovations.

“Having grown up by the beach, I’m so conscious of the effects of sun damage, so I always use full block SPF on my face and wear a huge hat to make sure my face isn’t in the sun,” said Oakley.

She continued: “It means that tanning products are so important in my beauty routine so that I can have a natural-looking, even and safe tan. I love the confidence that having a tan gives me, as well as happy memories of being on the beach in the sunshine.”

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