Study finds negative reviews still contribute to sales

19-Jun-2017

The number of online reviews a product has impacts sales more than whether a review is good or bad

Study finds negative reviews still contribute to sales

Negative product reviews do not necessarily mean consumers will be put off, a new study by e-commerce analytics company Profitero and dunnhumby’s BzzAgent reveals.

The report, Assessing the Impact of Ratings and Reviews on E-commerce Performance, found that it is the number of online reviews a product has that directly correlates to sales performance, even if some of those are negative.

Sign up for your free email newsletter

Using Amazon UK data the report found that in the skin care category, best selling products in the Top 10 had on average...

This is a small extract of the full article which is available ONLY to premium content subscribers. Subscribers sign-in (top right) to read the article.
Or
Subscribe now to premium content on Cosmetics Business

Companies

Subscriber Help

Related Content

Optimising the Amazon Opportunity
Optimising the Amazon Opportunity