Sun care turns high-tech for smarter protection

Pure Beauty gets the lowdown on the latest technological advances to ensure your customers are the envy of everyone else on the beach this summer

Despite SPF being around for 40 years, the rates of skin cancer are on the rise. Shockingly, reports reveal only 14% of men and 30% of women wear sunscreen. So how do beauty brands encourage shoppers to stay safe in the sun? With the general advancement of technology, sun protection has got smart. We identify the latest high-tech trends in sun care.


Wearable Tech

Your customers might have invested in a designer bracelet that tracks steps per day, or a gemstone ring that sends text-message alerts, or a sleek watch that tracks REM sleep. But if they are passionate about skin care, they are going to want the latest beauty innovation in the wearable-tech world.

The My UV Patch from La Roche-Posay, created by L’Oréal, is like a temporary tattoo that can stand up to swimming, lotions, soap and sun exposure for three to five days. The patch has a colour-changing sensor that monitors UVA and UVB exposure in real time when a photo is taken through the app. It also sends notifications when the wearer hits peak hours of exposure, offering protection tips and product recommendations.

The best place to advise your customers to wear it is on their hand, since they can . . .

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