The Perfume Shop in Which? top 25 Best Online Shop report

Retailer is 22nd out of 100 brands

The Perfume Shop was voted 22nd out of 100 brands in the Which? UK’s Best Online Shops Survey report. The retailer scored a 78% customer rating – which was just 3% behind the top spot.

The Perfume Shop has placed a renewed focus on e-commerce recently, relaunching its website earlier this year and starting a two-hour Click & Collect service.

Gill Smith, Managing Director at The Perfume Shop, commented: “At The Perfume Shop, we are a passionate about providing exceptional quality of service both online and in store, which enables us to make the fragrance purchase experience memorable and enjoyable. This is particularly vital as we head towards the busy festive period as there is a lot of pressure on consumers to select the perfect gift for loved ones. Combined with our industry leading expertise and recent launch of our new website, we wish to continue this success and constantly improve our online services by introducing a number of fantastic business initiatives to benefit both our customers.”