‘The Rotten Tomatoes of beauty’: How new online platform On Beaute is revolutionising the way we buy cosmetics

By Becky Bargh 4-Feb-2022

Founder Chanella Buck, a marketing and e-tail expert for the Estée Lauder dynasty, explains not just how she is legitimising beauty reviews, but how she’s handing back the authority to beauty editors

Chanella Buck, founder of On Beaute

At just three weeks old, Chanella Buck’s On Beaute platform, pronounced ‘beauty’, is in its infant stages, but that doesn’t mean her invention isn’t destined to make a big impact.

In a saturated market of beauty reviews, validations and eco badges, Buck – an e-tail and marketing expert, whose career began as an intern at LVMH, and who went on to work across brands for the Estée Lauder dynasty – wants to cut through the ‘noise’, in her words, to make beauty purchases easier for consumers.

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Touted as the Rotten Tomatoes of beauty, her site not only gives legitimate reviews...

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