Is your beauty brand ready for AI search?

Published: 3-Nov-2025
Marketing Digital

AI-generated answers are on the rise as consumers use tools like ChatGPT and Google Gemini. Fiona Reid explains how brands can stay visible and competitive

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Whether they’re opting for ChatGPT or Google Gemini, consumers are increasingly using artificial intelligence (AI) tools to find product information, leading to a reduction in organic traffic.

But there are strategies that beauty brands can use to stay visible in AI-generated content, including optimised structured content and building topical authority.

Fiona Read, Director of International Business at global e-commerce accelerator Pattern, shares her expert tips.

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