The real impact of Rihanna's Fenty Beauty Super Bowl product placement

By Amanda Pauley | 13-Feb-2023
Colour Cosmetics Marketing

The brand’s popularity boomed when the singer touched up her make-up during the half-time show using Invisimatte Instant Setting + Blotting Powder

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Ahead of Rihanna's highly anticipated Super Bowl show, and her first live music performance in seven years, rumours were circulating if the singer was about to unveil a new single. 

Instead, Rihanna showcased her setting powder. 

Searches for Rihanna's Fenty Beauty

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