Chanel has named actor Timothée Chalamet as the new ambassador of its Bleu De Chanel fragrance.
The 27-year-old rose to fame in Luca Guadagnino’s 2017 coming of age film Call Me by Your Name and has since appeared in high-profile movies including Little Women and Dune.
Later this year, Chalamet will appear as Roald Dahl’s Willy Wonka in Wonka.
And he will also take on the challenge of portraying Bob Dylan in James Mangold’s A Complete Unknown, which begins filming this summer.
The French fashion and beauty house praised Chalamet’s “audacious style and unapologetic charm”, adding that: “Timothée Chalamet personifies the visionary and edgy spirit of the next chapter of Bleu De Chanel: a man who does not limit himself to the ordinary boundaries life sets and looks beyond what is visible.”
Chalamet has drawn as much attention for his fashion acumen as he has for his choice of roles.
He caught the fashion world’s eye back in 2019 when he donned an embellished bib by Virgil Abloh for Louis Vuitton on the Golden Globes’ red carpet.
And at last year’s Venice Film Festival he turned heads in a backless red ensemble by designer Haider Ackermann.
An advertising campaign starring Chalamet will be shot by Mario Sorrenti and released in June
Chalamet’s partnership with Chanel marks the first time the French-American star has been the official ambassador of any fashion or beauty label.
The advertising campaign starring Chalamet will be shot by Mario Sorrenti and released in June.
The campaign film, directed by Martin Scorsese, will follow in autumn.
Chalamet is the second fresh face for Chanel’s fragrance roster to be announced this year.
In February, the luxury label revealed actress Whitney Peak, best known for her roles in the Gossip Girl reboot and Hocus Pocus 2, as the face of its Coco Mademoiselle fragrance.
Last year, French actor Gaspard Ulliel, the long-standing former face of Bleu De Chanel passed away aged just 37 following a skiing accident.