Chanel is celebrating the launch of its Rouge Coco Hydra Gloss with an immersive ‘lip experience’ at luxury department store Selfridges in London, UK.
At the Rouge Coco Kiosk, visitors can discover the 18-shade range of the new high-shine lip gloss, as well as enjoy refreshments inspired by the product and a soundtrack of summer tunes.
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Located outside Selfridges Duke Street entrance until 29 June, the space will also host Chanel’s first issue of Coco – a limited edition beauty magazine.
The publication features editorial content and playful games, and will be available at the kiosk with eight different covers.
Rouge Coco Hydra Gloss is said to offer mirror-like shine and claims to enhance lips in just a single application with a ‘cocoon’ tip applicator.
Camellia Ceramides and Hydra Peptide Complex help smooth and hydrate lips, as well as provide a plumping effect and antioxidant protection.
Rouge Coco Hydra Gloss can be worn on its own or on top of Chanel’s Rouge Coco lipstick.
Fresh and vibrant shades for a frosted or glazed finish include Cristal, a shimmery crystalline pink; Bourgeoisie, a shimmery mauve rosewood; Icing, a milky pink; and Reflet, an opalescent lilac.
Two further limited edition shades are also available: Abuleuse, a citrine yellow, and Éclectique, a jade green.
Richer red and pink shades are Charms, a tender pink; Opulence, a sienna red; Inimitable, a deep brownish red; and Solaire, a reddish coral.
Plus, a limited edition soft coral called Superposition.
The range also includes five natural shades: Accessoire, a neutral beige; Impertinente, a dusty orange; Nacre, a shimmery purplish rosewood; Bijou, a shimmery brownish rosewood; and Baroque, a smoky quartz brown.
Completing the collection are two metallic, pearlescent shades: Infiniment, a shimmery greyish purple, and Ornement, a metallic fuchsia pink.
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