Tresemmé teams up with PatBo for new hair collection

By Megan Fahy 16-Feb-2022

Hair accessories from Tresemmé and the Brazilian fashion brand were debuted at the New York Fashion Week

Five hair accessories have been designed for the collection

Five hair accessories have been designed for the collection

Tresemmé has partnered with Brazilian fashion brand PatBO to launch a collection of limited-edition hair accessories.

The hair accessories made their debut at the PatBO New York Fashion Week show last Saturday and are inspired by the Unilever-owned brand’s latest styling collection, One Step Stylers.

"Tresemmé is thrilled to be partnering with PatBO, a brand that also thoughtfully designs for the busy, fashion-forward woman, to complement our new collection of One Step Stylers with stylish hair accessories, providing the tools needed to effortlessly achieve runway-ready hair at home,” said Jessica Grigoriou, Brand Director of Tresemmé & Suave Hair Care at Unilever NA.

Five hair accessories have been designed for the collection including a hand-beaded pearl headband, floral printed scarf, black velvet turban, black velvet bow scrunchie and gold pearl-embellished clips.

"Each of my designs, including the limited-edition hair accessories, are expertly handmade in the brand's atelier by a team of artisans from my hometown, for artfully, hand-embroidered collections that capture the vibrant energy of South America,” commented Patricia Bonaldi, PatBO founder and Creative Director.

The Tresemmé x PatBO collection is available at patbo.com in two accessory collections, Simply Glam Set (US$85) and Effortless Luxe Kit ($100).

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Meanwhile, The One Step collection features products for fine, flat, wavy, damaged and thick hair.

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