Unilever enters the organic personal care beauty market with Monsavon BIO

New certified range part of global approach to expand organic beauty offering

Unilever has launched a new organic brand Monsavon BIO, featuring a range of moisturising shower gels and deodorants, onto the French market.

The range is a new, organic version of its well-known Monsavon brand. 

In a pun on ‘bio’, the French word for ‘organic’ and ‘bon’, the French word for ‘good’, the range claims to put users in a ‘bionne’ mood. 

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