UpCircle inks retail deal with Beauty Bay

The brand joins brands including Perfect V, Illamasqua, Dr. Botanicals and bBold

Repurposed coffee-based beauty brand UpCircle has landed at Beauty Bay.

Formerly Optiat, the brand’s coffee body scrubs are certified organic by the Soil Association and COSMOS.

Last year, the brand underwent a revamp with a new name, logo and packaging, which saw the brand ditch its plastic tubes for 100% aluminium.

Commenting on his brand’s new retail deal, co-founder William Brightman said: “We’re absolutely over the moon to have our range of natural, sustainable skin care listed on Beauty Bay.

“Our range of regenerative beauty fits perfect with their focus on vegan, cruelty-free and organic beauty and we’re delighted to be working together.”

The brand’s full range will be available on the site, which includes its hero body and face scrubs, soap bars and face serum with coffee oil (from £6.99).

UpCircle will join brands including bBold, Dr. Botanicals, Illamasqua, Paul & Joe and The Perfect V.

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