Veganuary helps Superdrug’s sales soar

Sales for some of the retailer’s own-brand vegan products were up 750 percent

Superdrug's vegan pop-up, London

Beauty retailer Superdrug is enjoying soaring sales at the end of Veganuary.

Like Stoptober and Movember, Veganuary is a national challenge for consumers to try going vegan for a month in January.

All of the products in the retailer’s own-brand B. range are suitable for vegans and some products saw a sale increase of more than 750%.

Its Optimum Phyto Sleep Facial Oil increased by 669%, while its Naturally Radiant Brightening Hot Cloth Cleanser increased by 137%.

Superdrug’s Head of Customer Experience, Gemma Mason, said: “So far this year, we’ve seen more and more of our customers are choosing products which are vegan as they continue with new year habits and January detoxing.

“Even if they don’t live a totally vegan lifestyle they want to ensure the products they put on their skin don’t include animal derivative.

“We’ve long been a place where vegans know that they can come and shop, and now as more and more people take conscious decisions about their lifestyle, we’re seeing a huge uplift in the vegan trend being used in our customer’s daily routines.”

Superdrug has long been a champion for vegan beauty. Last year, it opened its first vegan pop-up and extended its B. range to be entirely vegan-friendly.


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