Why is Scandi style so appealing to consumers?

Alongside homeware, consumers are stocking up on cosmetics products hailing from Nordic region

Walk around any mainstream homeware department or browse your pick of interiors hashtags on Instagram and you’ll notice a theme emerging. Scandi style is in, and in a big way.

But what makes its way into lifestyle departments so often ends up influencing the beauty aisle too – and this trend is clearly no exception. . . .

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