Yves Rocher to expand franchises

Published: 14-Mar-2012

Targets commercial centres in south east France

Yves Rocher is seeking to expand its franchises to achieve some 650 points of sale on the French market compared with 577 at present. Marielle Bugeaud, group director responsible for the franchise sector, said the company was seeking the locate points of sale in the major commercial centres in the south east region as well as pursuing its expansion in Paris and doubling the numbers of shops in medium sized towns where the brand is already present.

New franchisees are being sought with a business background but who, as Bugeaud put it, “also have a permanent smile”.

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