No7 has launched its new Lift & Luminate Triple Action Serum Foundation (£18) to help tackle signs of ageing.
The skin care giant, created and owned by Boots, has developed a flexible formula designed to not settle in fine lines and wrinkles.
The foundation has been created with moving skin in mind, in order to provide an optimum level of coverage; 90% of women said it stayed all day and didn’t collect in fine lines or wrinkles.
In order to achieve this coverage, the foundation has been blended with a mix of optical blurred and light-reflecting particles.
These are designed to reflect the light away from fine lines and wrinkles and help reduce the signs of ageing.
The foundation is available in a number of different shades across No7’s Match Made range.