Beauty giant L’Oréal is investing in what it describes as the ‘sixth continent’: the highly lucrative world of travel retail. It has announced the creation of a new division, Group Travel Retail Worldwide, which will be headed up by current travel retail MD, Barbara Lavernos.
The new venture, which will be based in the Paris suburb of Levallois, home to its global headquarters, will include brands from its L’Oréal Luxe division, traditionally associated with travel retail including Lancôme, YSL Beauté, Giorgio Armani, Ralph Lauren, Viktor & Rolf, Biotherm and Cachare. There will also be brands from other divisions less associated with the channel, including Active Cosmetics, which comprises the brands SkinCeuticals, La Roche-Posay and Vichy; Professional Products; Consumer Products, which incorporates the US nail brand Essie, which it acquired in 2011; and The Body Shop.
The latter made its travel retail debut in 2009 after being acquired by L’Oréal in 2006 and there are currently 257 stores in the channel: 39 in the Americas, 183 in Europe Middle East Africa and 35 in Asia Pacific.
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