Oriflame announces launch of WTA Strong is Beautiful range

Published: 26-Feb-2014

Oriflame announces the official launch of its Strong is Beautiful range, a collaboration with the Women\'s Tennis Association.

Oriflame, the international beauty company selling direct, announced the official launch of its WTA Strong is Beautiful range. The sportswomen of the WTA (Women's Tennis Association) have been working exclusively with Oriflame on the collaboration, the result of which is three products at the top of the tennis players' wish list.

"We are a beauty company inspired by dreams. So when we asked the players of the WTA about their dream beauty products, we found that they want high performance personal care for daily freshness and hydration. That was when the WTA Strong is Beautiful range was born," said Michael Cervell, Senior Vice President Global Direct Sales at Oriflame. "Oriflame has always been a supporter of strong women, so the WTA's Strong is Beautiful campaign was the perfect fit."

The top three products are a moisturising shower cream, hydrating body cream and a deodorant with 24-hour protection.

Stacey Allaster, Chairman and CEO of the WTA commented: "Like Oriflame, women's tennis is progressive and strives to promote the empowerment of women. The WTA firmly believes that Strong is Beautiful and we are very excited to collaborate with Oriflame on this product range."

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