Over 50% of C&T consumers clued-up on biodiversity says study
Biodiversity entails the sourcing of natural ingredients while taking the preservation of plants, animals, the ecosystem and local populations into account. To coincide with 2010 being the International Year of Biodiversity, the Union for Ethical BioTrade commissioned Ipsos Marketing to conduct a study into C&T consumer perceptions of biodiversity.
Biodiversity entails the sourcing of natural ingredients while taking the preservation of plants, animals, the ecosystem and local populations into account. To coincide with 2010 being the International Year of Biodiversity, the Union for Ethical BioTrade commissioned Ipsos Marketing to conduct a study into C&T consumer perceptions of biodiversity.
The study, which involved 4000 consumers from France, Germany, the UK and the USA, showed that more than one out of two people have heard of biodiversity. In addition, many of those asked felt C&T brands that emphasised a natural image should provide proof of ethical sourcing in order to meet consumer expectation and better inform people. A significant volume of the respondents (85%) said they wanted to know more about how C&T companies sourced their natural ingredients.
Ipsos and the Union for Ethical BioTrade will present all of the study’s results at an international conference organised by the Union for Ethical BioTrade, The Beauty of Sourcing with Respect, which will be held on 24 April in Munich.