Palmer's has announced Rugby star Ben Youngs as the new ambassador for the brand's Men's Cocoa Butter Formula range
Youngs, who plays for Leicester Tigers, England International and British and Irish Lions, has been chosen to star in a photo and video shoot for the range, in which he will discuss his grooming regime and why the partnership is a good match. Palmer's classic Cocoa Butter Formula has been given a masculine makeover with a fresh, energising scent, but still retains its non-greasy, moisturising properties.