Men’s grooming platform Kleonne has expanded its shopping experience with Build Your Own Routine, practical guides and Shop by Solution, helping men navigate skin care, hair care and shaving products across a curated selection of brands.
The developments form part of Kleonne’s ambition to become the central destination for men seeking clearer guidance on what to buy, why to use it and how it fits into their routine.
Customers can explore products by concern, follow a guide or assemble their own selection across brands before purchasing through Kleonne’s checkout. A few of the platform’s partners include Daimon Barber, dussl, Blind Barber, Mënaji, Clubhouse Skin and Boddy Laundry.
Founder Alfie Binns said: “There are excellent products in men’s grooming, but choosing between them can still be difficult. Someone looking for help with dry skin or a better
shaving routine needs to understand which products are relevant and what each step does.
“We’re building Kleonne to make that starting point clearer, while giving brands the space to explain their products properly.”
Kleonne’s Starting Fresh campaign brings this approach into its content, connecting everyday grooming habits with practical routines and product education.
The platform is now developing brand bundles and customer accounts with rewards as its next two milestones. Proposed bundles will pair starter selections with more focused routines, supported by guidance on suitability, application and expected results. Product combinations and pricing are being discussed with partner brands.
The planned accounts and rewards programme will focus on encouraging customers to return, with potential benefits including samples, product testing and early access.
The initial structure is being developed around customer value and the journey from a first purchase to a second.
For partner brands, Kleonne is developing founder content, demonstrations, educational features and seasonal campaigns alongside its product listings.
The aim is to help customers understand the range and give each brand a clear role within the platform.
Binns added: “Our next step is to connect discovery, purchase and the experience afterwards. A customer should leave knowing how to use what they’ve bought and have a useful reason to come back.
“We’re strengthening our UK foundation while developing our plans for Europe and we’re keen to hear from brands, creators and experts who share that approach.”
Alongside its consumer platform, Kleonne operates a separate UK fulfilment service supporting international brands with direct-to-consumer and retail orders.
