Personal care unaffected by UK consumer ‘trade down’
Consumers in the UK may be making wholesale changes to their consumption of grocery products but the personal care sector remains unaffected, according to new findings by Datamonitor.
Consumers in the UK may be making wholesale changes to their consumption of grocery products but the personal care sector remains unaffected, according to new findings by Datamonitor.
The study found that 53% of UK consumers felt it was important to look their best in day-to-day life, helping to develop a degree of resistance to the current recession. Furthermore Datamonitor discovered 59% of consumers said they have not made any discernable change to their consumption patterns in this field, although 16% of consumers said they now ensured they completely finished their personal care products before replacing them in order to save money.
In the wider retail landscape, lower prices and value have gained greater influence over UK grocery shoppers, although consumers will not comprise on quality, says the research company. Datamonitor found that 71% of consumers are wondering if they are getting value for money from their grocery purchases, with 43% admitting to giving up certain brands to save money. Despite the findings, Datamonitor found retail sales in the UK continue to show a slight increase.