Revitalising the lost art of fragrance

Published: 20-Aug-2007

In a bid to reclaim what Roja Dove, professeur de parfums, describes as the lost art of fragrance, rather than the now ubiquitous art of marketing fragrance, Dove has unveiled his first fragrance line.

In a bid to reclaim what Roja Dove, professeur de parfums, describes as the lost art of fragrance, rather than the now ubiquitous art of marketing fragrance, Dove has unveiled his first fragrance line.

The three fragrances, one for each olfactive category, have been created with no marketing brief and no financial compromise. Dove has selected the finest natural ingredients to build scents that all carry one distinctive note: luxury.

Scandal is a floral, based on a heavy dose of white blossom that resonates with indole, an aromatic heterocyclic organic compound that occurs naturally in flowers and is redolent of a heady animal scent. The juice opens with notes of bergamot, lily of the valley and orange blossom, fading to a heart of freesia, rose, jasmine de Grasse and tuberose. Sandalwood, orris, balsams and musk are featured at the dry-down.

Unspoken sits in the chypre family thanks to its earthy base and fires up with notes of bergamot, neroli, rose and ylang-ylang, leading to jasmine de Grasse, ginger and oakmoss at its centre, with a base of sandalwood, vetiver, patchouli, vanilla, balsams and labdanum.

Enslaved, meanwhile, hails from the oriental camp and is kick started with bergamot, orange, lemon, geranium and orange blossom at the top, followed by rose, ylang ylang, jasmine de Grasse, carnation and clove in the middle of the triptych and drying down to oakmoss, cedarwood, vetiver, patchouli, labdanum, ambergris and musk at the scent’s close.

Available from August in the UK, the 100ml edps retail at £95 and a Parfum Atomiser is available for £350.

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