Rihanna has named American hip-hop artist GloRilla to be the first-ever exclusive ambassador of her Fenty empire.
GloRilla will be a face across all the singer’s beauty and apparel brands – Fenty Beauty, Fenty Skin, Fenty Hair and lingerie company Savage X Fenty.
The Grammy-nominated artist – whose real name is Gloria Hallelujah Woods – was chosen because she “upholds the brands’ missions to empower and inspire through authenticity and unapologetic style”, read a statement from Fenty.
GloRilla stars in the company’s new ‘Glo Up Close’ campaign, which showcases the spring 2025 collection from Savage X Fenty.
She is seen modelling the new Savage x Fenty Puff Cherries collection, as well as wearing Fenty Beauty’s Soft’lit Naturally Luminous Hydrating Longwear Foundation in shade 300.
This is paired with Fenty Beauty Gloss Bomb Stix High-Shine Gloss Stick in shade Two’Lip Kiss, Fenty Skin Butta Drop Whipped Oil Body Cream and Fenty Hair The Controlling Type Hair-Thickening Edge Control Gel.
GloRilla in Fenty's ‘Glo Up Close’ campaign
"I am beyond excited to be the first-ever joint partner for Fenty brands for spring 2025,” said GloRilla.
“Rihanna has always been such an icon and inspiration, and being chosen to represent her vision across Savage X Fenty and Fenty Beauty is an honour.
“This spring season is all about celebrating confidence, boldness and embracing your glow.
“I can’t wait for y’all to experience it all!"
Rihanna debuted Fenty Beauty in 2017 in partnership with LVMH
The pop star disrupted the cosmetics category with an inclusive foundation range that spanned 40 shades.
She then launched her lingerie company Savage x Fenty in 2018.
In 2020, Rihanna expanded her beauty empire to include skin care with Fenty Skin, before launching Fenty Hair in 2024.