Coty owned Rimmel is to enhance its Scandaleyes franchise with a sixties themed collection. At the heart of the line-up and launching in August is Scandaleyes Retro Glam Mascara (£6.99), which boasts an hourglass shaped brush designed to echo the lash line, thereby pushing lashes up and out to create a bold, wide eyed look.
Also new are two ultra-black 24-hour liquid liners, which have been developed to help consumers replicate the mod eyeliner look. Scandaleyes Thick & Thin Eyeliner has a 3D felt tip that can be used to create flicks, while Scandaleyes Precision Micro Eyeliner is said to elongate and define eyes; both hit stores in July and will cost £5.49. Launching at the same time is Scandaleyes Shadow Paint (£4.99), which comes in five colours including Mercury Silver and Manganese Purple. The shadow has a creamy texture and is easy to apply, while the highly pigmented formula gives a rich, luminous colour, says Rimmel.