As Johnson&Johnson's skin care brand Roc approaches its 50th anniversary it is set to launch a number of firsts for the brand. "It is a very exciting time for us and we are not just looking back on the past 50 years, but also forward to the future. It is important that innovation is not just for innovation's sake, but addresses a real consumer need and our new products are designed to provide solutions for women's top beauty concerns," says Neil Dickenson, marketing director at Roc.
In the facial skin care sector the company has launched an anti sagging range of facial moisturisers and exfoliating Renewex Daily Renovator Cleansing Pads. Roc is also moving into the colour cosmetics category with the launch of an anti-ageing foundation, Retin-Ox Illuminateur, and branching out from its anti-ageing heritage to produce an anti stretchmark duo and anti cellulite product.
The company has also made a number of predictions about the future of the cosmetics industry. According to Roc, the market for anti-ageing products will continue to grow, but new scientific discoveries will dominate this sector.
In terms of technology, polymers are developing fast and, according to Roc, polymers that form a layer over the skin and are not absorbed will be the next big thing, particularly in sun care, and radiofrequency will be used to treat the entire body, helping to combat sagging.
As for ingredients, the discovery of reproduced human collagen will have big implications for the cosmetics industry, says Roc, as this form of collagen will be easier to manipulate and give better results, while dermal fillers and hydraulic acid will also provide more permanent anti-ageing solutions.
Our society will become ever more reliant on travel products as we are increasingly nomadic, forecasts Roc. A greater awareness of the environmental impact of our consumerism will also influence manufacturers' choice of packaging and sourcing. Labels will have to be ever more descriptive to encompass new regulation of the industry.