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    Are we nearing peak K-beauty? Industry experts weigh in… With K-beauty brands entering numerous US retailers, and Western brands tapping into innovation from Korea – from packaging to ingredients – Cosmetics Business asked industry experts if we are nearing K-beauty saturation, and where the category is heading in 2027
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    How body contouring and firming products are getting a boost from the GLP-1 era Demand for body firming creams and lotions and contouring products are soaring. Is the GLP-1 era behind the boom?
  3. Olive Young to open five more US stores in significant K-beauty expansion K-Beauty retailer Olive Young’s new US stores will be located across Greater Los Angeles and San Diego, with plans to complete construction on all five sites in the first half of 2027
  4. Sol de Janeiro and Smashbox among brands donating $83 million excess stock in new initiative Vessel, a new start-up with $5 million backing, aims to solve the issue of excess inventory going to landfills or incineration in the beauty industry and beyond, with brands Sol de Janeiro and Smashbox taking part in the new initiative
  5. Shiseido returns to profit in Q3 26, but Drunk Elephant records ‘severe underperformance’ Despite returning to profit, Drunk Elephant global sales decreased 23% during the quarter after recording ‘some severe underperformance’ in US e-commerce sales

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