Shiseido suffers domestic sales dip

Published: 7-Jan-2013
Finance

But enjoys strong demand in the Americas and China in Q3 2012


Cosmetics sales in Japan by the Shiseido group in November 2012 fell 3% against the same month of 2011. OTC sales were sustained in both the counseling and self-selection sectors of the market. Overall, sales of self-selection products increased in the reporting month, driven by the Integrate and Aqua Label lines together with Special Gel Cream. Toiletry sales were down from November 2011 levels.

Meanwhile, over the third quarter of 2012, demand in North and South America remained reasonably strong but was sluggish in Europe. However, total third quarter sales in Europe rose against their year-earlier Q3 levels helped by new make-up product sales in Russia and Germany. The Chinese market continued to expand with a rise in the cosmetics using population though growth is slower. There is some uncertainty about customer attitudes to purchasing Japanese products in China owing to a political dispute. Overall, sales in the third quarter maintained their year-earlier third quarter levels.

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  • Shiseido
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