Media intelligence provider CARMA helps clients to operate strategically and measure success through industry-leading media monitoring and communications evaluation.
In this article, FMCG Account Director Leonora Eckley, reveals how Sol de Janeiro, the brand behind the cult-favourite Brazilian Bum Bum Cream, has set new benchmarks in media-driven brand growth.
How has Sol de Janeiro’s coverage helped the brand to reach its consumer base?
Sol de Janeiro is a standout in the beauty industry.
Since its launch in 2015, the brand has built an impressive presence, particularly excelling in digital marketing and influencer-driven campaigns, and has successfully captured consumers’ attention with its creative, diverse content.
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