Sol de Janeiro is doubling down on its “next era of brand growth” through the appointment of Jordan Saxemard as Global Chief Marketing & Digital Officer.
Saxemard, who joins from sound system company Sonos, will lead global brand and product marketing, communications, digital and consumer engagement strategy for the body care and fragrance brand.
He will report to Heela Yang, co-founder and CEO of Sol de Janeiro, as the Brazilian brand works to drive customer engagement and growth globally.
“As we enter our next chapter, I am excited to partner with Jordan to continue bringing our joyful, inclusive vision of beauty to more people around the world,” said Yang.
“Jordan brings a rare mix of analytical rigour, creative vision and global experience.
“He has proven throughout his career that he can grow brands that are both emotionally resonant and commercially powerful.
“His understanding of how culture, innovation and community intersect will be instrumental as Sol de Janeiro continues its evolution as a global lifestyle brand rooted in joy.”
Saxemard has held numerous roles across the beauty industry, and previously served as President for the Americas and EMEA at technology and hair tool company Dyson.
Before that, during his 12-year tenure at Coty Luxury, Saxemard played a key role in the turnaround and expansion of Gucci Beauty.
He helped to revamp the brand’s fragrance lines, including Gucci Flora and Gucci Guilty, and led the relaunch of Gucci Make-up.
Saxemard commented: “When I first moved to the US in 2016, one of the very first products that caught my attention was Sol de Janeiro’s now-iconic Brazilian Bum Bum Cream.
“Watching Sol de Janeiro grow from a cult favourite into a global phenomenon approaching two billion in sales has been one of the most remarkable beauty success stories of the last decade.
“To now join the brand feels incredibly special – a full-circle moment that brings together my passion for creativity, innovation and consumer connection.
“Sol de Janeiro’s growth proves that when innovation meets emotion, extraordinary things can happen.”
Saxemard’s appointment follows a bumper year of sales for Sol de Janeiro, which drove annual sales of €2.8bn for parent company L’Occitane in 2025.
In what the French beauty company described as a “watershed year”, net sales grew 11.7% in the year ending 31 March 2025 at a constant rate compared to the previous year.
Sol de Janeiro, which L’Occitane acquired a majority stake in back in 2021, made up 31.6% of the company’s sales.
Sol de Janeiro also recently created a charitable foundation that seeks to protect natural resources and empower women.
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