The Body Shop becomes British Beauty Council patron

By Lollie Hancock | Published: 8-Jan-2026
Finance Marketing

As patron, the Auréa-owned British beauty retailer will support the British Beauty Council on its mission to raise the beauty industry’s reputation

The Body Shop  has joined as a patron of the British Beauty Council, the non-profit dedicated to supporting and raising the reputation of the beauty industry. 

Patrons of the British Beauty Council support the delivery of programmes launched by the Council, as well as aiding in the development of a growth roadmap.

The British Beauty Council stated that its patrons are “vital in helping us to future-proof the wider industry”.

The Body Shop joins the likes of hairstylist Adam Reed’s Arkive Headcare, retail platform BeautyShelf, and conglomerates Estée Lauder Companies and Coty.

Cosmetics Business and its sister title Pure Beauty are also patrons of the British Beauty Council, pledging their support towards shaping the beauty industry's future.

Alia Hawa, Chief Commercial and Brand Officer at The Body Shop, said: “Becoming a Patron of the British Beauty Council is a truly meaningful step for The Body Shop. 

“For decades, we have strived to demonstrate that beauty can be a force for good. 

“We are thrilled to join forces with the Council to further embed ethical, sustainable and responsible practices at the heart of our beauty industry.”

Millie Kendall OBE, CEO of the British Beauty Council, said: “We are delighted to welcome The Body Shop as a Patron of the British Beauty Council. 

“The Body Shop has a strong history of pioneering ethical beauty – and, a lot of this can be attributed to the work of [founder] Dame Anita Roddick. 

“Today, the brand remains key to the British beauty footprint and I am excited to see its renewed impact across our high streets, the marker of the success of our sector.”

The news comes following a busy year as the brand sets out to rebuild after collapsing into administration in February 2024.

It was then acquired by investment firm Auréa Group in September 2024.

In October 2025, the British beauty retailer expanded its leadership team in an effort to correct operations following its bankruptcy.

The brand returned to the US in October after closing all doors, taking a digital approach through a dedicated online store and digital storefront on Amazon.

It also opened a new tech-driven location on London’s Oxford Street, UK, as part of its transformation plans.

Related content:

  • Companies:
  • The Body Shop
  • British Beauty Council
See more

You may also like

You need to be a subscriber to read this article.
Click here to find out more.
Colour Cosmetics

Blue beauty to make-up’s punk revival: the 2026 beauty trends to watch

Read more
As we enter a new year, British Beauty Council CEO and Cosmetics Business columnist, Millie Kendall, reveals the beauty trends to watch in 2026, from blue beauty and the slower consumption movement, to messy make-up's big comeback

Trending Articles

  1. Pat McGrath Labs seeks buyer as assets are put up for auction The luxury cosmetics brand, founded by Dame Pat McGrath, is up for auction, with the opportunity to acquire the brand's assets, included collateral pledged by Pat McGrath Cosmetics, LCC and Patricia McGrath
  2. You need to be a subscriber to read this article.
    Click here to find out more.
    The untold story of... Vaseline’s Original Petroleum Jelly The Unilever-owned heritage beauty brand lifts the lid on how its 155-year-old ‘wonder jelly’ has become a category-defining skin care item in Cosmetics Business ‘Untold Story’ series
  3. Paula’s Choice spotlights Boomer athletes in longevity-focused social campaign The skin care brand is championing female athletes over the age of 65 in ‘The Long Game’, challenging conversations around ageing in beauty as it launches the CellularYouth Longevity Serum
  4. Claire’s UK collapses again as owners declare no ‘realistic possibility of trading profitably’ Modella Capital rescued Claire’s from administration last year, but has started insolvency proceedings after the accessories retailer was left “highly vulnerable” from trading under previous owners
  5. Emporio Armani names Kendall Jenner as Global Fragrance Ambassador Armani announced Kendall Jenner as the luxury brand’s Global Fragrance Ambassador ahead of the launch of new fragrance, Power of You

Upcoming event

Cosmoprof North America Miami 2026

27-29 January 2026 | Miami, USA See all

You may also like

You need to be a subscriber to read this article.
Click here to find out more.
Colour Cosmetics

Blue beauty to make-up’s punk revival: the 2026 beauty trends to watch

As we enter a new year, British Beauty Council CEO and Cosmetics Business columnist, Millie Kendall, reveals the beauty trends to watch in 2026, from blue beauty and the slower consumption movement, to messy make-up's big comeback
You need to be a subscriber to read this article.
Click here to find out more.
Ingredients

Cosmetics Business team picks: 5 trends destined to shake-up beauty in 2026

Spicules, wearable maximalism, metabolic beauty, elevated essentials and advanced skin care for ‘Ozempic face’ will dominate the cosmetics sector in 2026. This is why…
Body Care

ByErim and Make Waves crowned winners of inaugural Breakout Beauty UK programme

The new accelerator programme – created by Growth Studio and supported by Boots and TikTok Shop – awarded rising UK beauty brands with a prize that includes retailer placement and mentoring opportunities
You need to be a subscriber to read this article.
Click here to find out more.
Finance

Autumn Budget 2025: How UK beauty businesses are affected

The UK’s Labour government has unveiled its 2025 Budget. Here is everything beauty brands need to know about the upcoming economic changes
You need to be a subscriber to read this article.
Click here to find out more.
Regulatory

Opinion: British Beauty Council CEO Millie Kendall on her latest advocacy plans for UK beauty

Millie Kendall is a beauty maverick known for her work putting the UK beauty industry on the political map. This is what she is pushing the UK Government for behind-the-scenes in 2025, 2026 and beyond
Finance

Georgia May Jagger hails importance of UK beauty industry at British Beauty Week

The British-American supermodel commented on the beauty industry’s ‘important’ impact on the UK economy, and why there needs to be more support for young creatives, at the British Beauty Council’s annual event
You need to be a subscriber to read this article.
Click here to find out more.
Marketing

British Beauty Council names rugby star Tatyana Heard debut Sports Ambassador

Heard’s appointment was unveiled by British Beauty Council founder and CEO Millie Kendall during the organisation's British Beauty Week 2025
Subscribe now