Producers of anti-ageing and extra moisturising products in the US are benefiting as the national population ages. The State of Aging & Health in America 2013 report from the US National Center for Chronic Disease Prevention and Health Promotion estimates that Americans aged 65-plus will number 89 million by 2050, more than double the number in 2010.
“People are living longer… it’s good for business... they are buying products longer in their lives,” said Jeffrey Light, CEO of Aroma Naturals, California, which in March 2014 launched its Amazing 30 range of care products for skin types that include that of old age.
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