The viral social media video features London's iconic underground system
If you've been on any social media platform in July, it's highly likely the algorithm has shown you Maybelline's Lash Sensational Sky mascara advert.
The viral campaign from the L'Oréal-owned brand features a tube carriage adorned with eyelashes driving under a Sky High Mascara wand for fluttery results.
Another clip featured a similar scene that showed a red double-decker bus with a similar set of big lashes above the front top window.
Inspired by the brand's New York version of the advert, the impact of the London tube edition was
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