The top 20 celebrity skin care brands revealed

By Austyn King | Published: 10-Sep-2021

Rihanna's Fenty Beauty, Gwyneth Paltrow's Goop and Kylie Jenner's Kylie Cosmetics are among the most in-demand brands among consumers, according to the new data by DermConsult

The number of celebrities turning their talents into beauty ventures has continued to skyrocket in recent years, with 'celebrity skincare' racking up more than 1.8 million hashtags on TikTok as beauty fans are eager to emulate their idols' glowing complexions.

Now, new findings from dermatology clinic DermConsult has revealed which celebrity-owned brands are the most sought-after by consumers according to global searches, with singing sensation Rihanna's Fenty Beauty topping the charts.

The brand, which was recently named the wealthiest celebrity beauty brand and saw the Barbadian entrepreneur named officially a billionaire by Forbes, topped the poll with 273,000 global searches monthly, ahead of its closest competitor, actress Gwyneth Paltrow's Goop (230,000 searches), and Florence by Mills, the brainchild of Stranger Things star Millie Bobby Brown, which came in third with 152,000 monthly searches.

Spanning stars from a variety of industries including music, film and sports, the data also revealed a number of interesting additional insights.

For example, celebrities between 40-59 years old were found to have the most successful skin care brands in terms of consumer demand, with this demographic including Paltrow's Goop, model Cindy Crawford's Meaningful Beauty and actress Jessica Alba's Honest Beauty racking up a combined total of more than 506,000 monthly searches – perhaps dispelling the popular industry myth that consumers favour fresh-faced younger stars as faces of a brand.

Meanwhile, despite Rihanna topping the poll, DermConsult's data revealed that overall those most well-known as actresses boasted the most in-demand skin care brands with 430,600 monthly searches, ahead of singers with 370,050, and reality TV stars in third with 207,500, led by Kylie Jenner's Kylie Beauty – fourth place overall with 144,000 monthly searches – and half-sister Kim Kardashian West's KKW Beauty.

The celebrity skin care space is also overwhelmingly female-dominated, with 95% of the top 20 brands owned or represented by women; 'Happy' singer Pharrell Williams' Humanrace was the only male-owned brand to make the list.

The top 20 celebrity skin care brands by monthly global search volume:

Rihanna,  Fenty Beauty - 273,000

Gwyneth Paltrow, Goop 230,000

Millie Bobby Brown,  Florence by Mills - 152,000

Kylie Jenner,  Kylie Cosmetics - 144,000

Jennifer Lopez,  Jlo Beauty - 63,000

Maria Sharapova,  Supergoop - 59,000

Josie Maran, Josie Maran - 58,000

Cindy Crawford,  Meaningful Beauty - 50,000

Kim Kardashian West,  KKW Beauty - 38,000

Jessica Alba,  the honest company - 25,000

Lo Bosworth,  Love Wellness - 25,000

Miranda Kerr,  KORA Organics - 24,000

Kristen Bell,  Happy Dance - 22,000

Victoria Beckham,  Victoria Beckham Beauty - 19,000

Madonna,  MDNA - 14,000

Lindsay Ellingson, Wander Beauty - 12,000

Nikki Reed,  BaYou with Love - 1,600

Pharrell Williams,  Humanrace - 800

Lauren Conrad, Lauren Conrad Beauty - 500

Alicia Keys,  Keys Soulcare - 250

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