TikTok Shop bets on livestreaming, fluid expression and ‘glimmers’ for 2025

By Alessandro Carrara | Published: 23-Jan-2025
Colour Cosmetics Digital

There are more than 200,000 sellers on TikTok Shop, a 131% increase compared with 2024

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Live streaming, unconventional beauty and tactile hedonism are among the top opportunities to watch for on TikTok Shop in 2025.

This is according to a report by TikTok and consumer trend forecast WGSN, which launched a white paper analysing shopper behaviour on the social media platform.

The report, titled E-Commerce Reinvented: A Future Built on Connection, comes amid a boom in the number of people selling goods on TikTok.

There are more than 200,000 sellers on TikTok Shop, a 131% increase compared with the same period in 2024.

Find out which trends, brands and product categories will have the biggest e-commerce impacts this year below.

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