Three lipstick shades represented quite a bit of choice.
Durability and a flawless finish were also key selling points. After all, one never knew how many people one could meet in the day:
![UK decorative cosmetics market analysis](/article-image-alias/uk-decorative-cosmetics-market-analysis-3.png)
We now have multiple choices of colours, finishes and textures in cosmetics to choose from, and a range of trends to keep up with.
![UK decorative cosmetics market analysis](/article-image-alias/uk-decorative-cosmetics-market-analysis-4.png)
The increasing penetration of colour cosmetics in emerging markets is partly attributable to growing urbanisation. Women are also becoming a larger part of the urban workforce and are gaining greater financial independence.
![UK decorative cosmetics market analysis](/article-image-alias/uk-decorative-cosmetics-market-analysis-5.png)
The colour cosmetics market continues to perform strongly:
![UK decorative cosmetics market analysis](/article-image-alias/uk-decorative-cosmetics-market-analysis-6.png)