Unicorns and magic breathe new life into braid trends

By Sarah Parsons | Published: 13-Feb-2017
Hair Care

Fantasy inspired hairstyles are creating novel and unique opportunities for brands and retailers

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Once a schoolgirl staple, hair braids have really upped their game in recent years, coming a long way from pigtails and french plaits.

The trend's popularity can in part be put down to the rise of celebrities

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