Next year, Unilever intends on taking the deodorant market by storm with new brands, re-launches and a 50% increase on advertising spending to £65m.
Every roll-on deodorant under the Unilever brand name has been reformulated and repackaged into a new upside-down design that the company claims makes for a smooth application and wastes less packaging.
New launches will come from Dove Go Fresh, geared for twenty-something consumers, Sure Girl for teen use, Sure Skin Care, Impulse True Love, Sure Men Quantum and a number of new launches for Lynx. The entire Sure Men’s range is also expecting a packaging revamp.