US leads the way in anti-agers

Published: 18-Jun-2012
Skin Care

Usage ahead of Europe, says Mintel


The $2.3bn US anti-ageing skin care market has experienced substantial growth in the past five years, recent Mintel research has found. The country’s women lead the way in anti-ageing skin care usage compared to their counterparts in Germany, France and the UK, while the west launched more anti-ageing skin care products between 2009 and 2011 than Japan and China.

A total of 37% of US women have used anti-ageing creams or serums for the face, compared to 23% in the UK, 24% in France, 25% in Germany and 26% in Spain.

The adoption of anti-ageing devices by female consumers in the US may also be on the rise, according to Mintel. While current usage is modest (just 4% of US women have used an anti-ageing device), 35% say they would be open to trying an at-home anti-ageing device. Furthermore women seemed more interested in at-home treatments than visiting a professional.
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