Victoria Beckham Beauty's CEO on creating a brand with one of the world's most famous women

By Sarah Parsons | Published: 23-Jul-2020

Sarah Creal has created luxury make-up brands for some of the biggest names in fashion and beauty, but the former Estée Lauder exec explains why working with Victoria Beckham feels free

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Sarah Creal, the co-founder and CEO of Victoria Beckham Beauty, is all about Girl Power. She doesn't use the term directly during the hour-long interview with Cosmetics Business, but it is clear the slogan popularised by her famous business partner in the 1990s is deeply rooted in her latest venture.

A former Estée Lauder Companies (ELC) executive, Creal developed Tom Ford's make-up line with Charlotte Tilbury and launched the short-lived Estée Edit (more on that later).

She was also personally chosen

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